Yes 12
No 3
2) How much would you be willing to pay for the magazine?
Free 5 Under 50p 2
50p 5 75p 0
£1 2 £1.50 1
£2 0 £2 + 0
Other:______________________________________________________________
3) How would you rate the way information is passed through your school currently?
(5 being the highest, and 1 the lowest)
1 2 2 6 3 6 4 1 5 0
4) How often do you read magazines?
Weekly 5 Once each term 0
Every 2 weeks 5 Twice a year 0
Every month 4 Once a year 1
5) How often would you like the magazine to be published?
Weekly 2 Once each term 1
Every 2 weeks 4 Twice a year 0
Every month 8 Once a year 0
6) Would you rather school updates/information included or popular culture?
Updates and Information 3
Popular Culture 1
Both 11
Other:_________________________________________________________________
7) What are your favourite sections of a magazine?
(Tick as many as applicable)
Interviews 8 Horoscopes 3
Real life stories 4 Music/Film ratings and updates 11
Fashion 7 ‘Agony Aunt’ 4
Home ed. Related 1 Competitions 0
Other: Sport
8) What type of colour scheme would you prefer?
School colours (blue and green) 7
Purples /Blues 3 Yellows/Oranges 3
Pinks 2 Reds 0
Black and White 2 Other: Variety
9) What is it that attracts you to a front cover?
The image 14
The colours 1
The information given 2
Other: Shocking headlines/quotes
10) Would you be interested in helping write a school magazine?
Yes 2
No 5
Maybe 8
My target audience are sixth form, I decided for my questionnaire to only ask the sixth form students at my current school as this would be who I'd aim the magazine at. As you can see from my results my target audience all wanted around the same thing. The majority of them would purchase the magazine and even though the price they would pay would be free or 50p, I have chosen to price it at 50p so it can support the cost of the materials needed to produce the magazine and any competitions or extra funding for school events in the sixth such as Prom that are needed. It also shows people thought information was passed relatively poorly throughout their school, therefore having a school magazine published every month would give them a clear update on what is happening around them. The majority of people also said they would like not only school updates but also Popular Culture included in the magazine, and the most popular topic for Popular Culture was Film/Music ratings and updates therefore that would be something I'd definitely include inside. I will use the school colours as my colour scheme as not only was this the most popular choice but it relates to the school. My questionnaire also showed me that having a good clear and interesting image is the most important thing for the cover as this interests people most and is the main reason they choose to look at a magazine. Also by having people saying that they would definitely or maybe help with the production of the magazine, this means that it would be more likely to be created by the sixth form which in turn makes it more appealing to the target audience as they are more 'in the know' about what people at this specific age are interested in and the type of language to use.
From doing my questionnaire I have found out a lot of things that will help in creating the ideal magazine and managed to create an idea of what my target audience want. This will make me more able to produce a better cover and attract my audience with the right image, colour scheme, pricing and information.
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