Gender: Mixed, mostly woman.
Age: 16 - 25.
Music Genre: Indie/Acoustic.
Type's of artist's: Kate Nash, Arctic Monkeys, Paolo Nutini, Mumford & Sons, Kings of Leon, The Kings Blues, Ellie Goulding. Quite mainstream but specific genre.
Clothes: Topshop, Camden, Boohoo.com, Zara, Charity shops. Knitwear.
Values and beliefs: Relationships/people, No specific religious views, Karma, Treating people the same etc.
Likes: Gigs, Parties, The beach, Hanging out with friends at the cinema or watching films, Shopping, Magazine's, Books, Art/Photography, Some form of sport, Cooking.
Dislikes: Heavy music (Screamo, Heavy metal etc.), Cold weather, Being on your own, Being unorganised, Not having money, Lying, People that are judgemental or pretend to be something else.
Personality: Funny, Happy, Confident, Loud, Complex minded/thoughts, Not demanding (easy going and light hearted), Determined, Competitive, Range of interests, Organised, No specific humour, Faithful.
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