Whilst making my music magazine I had a lot of influence from the magazine Under The Radar which is distributed in North America by Rider Circulation Services. Unfortunately my magazine is targeted at a British audience and therefore this would not be ideal if it were to be sold. I also studied NME quite a lot and decided that IPC media would distribute my magazine. Both of these magazine's were very similar to my magazine; they both target around the same age range of 17+ and have very 'Indie' focused aspects to them. Due to IPC already distributing a 'Indie' style magazine which has been very successful, it shows they would have experience with this and also that they would know exactly how to market the magazine and make links with the two to create a bigger success. NME also have very similar artists to my magazine Acoustic Unplugged and have done featured articles on The Arctic Monkeys, Blur etc showing how similar the two magazine's are in the music industry.IPC Media also currently only distribute one music magazine whilst they have at least 3 TV guide magazine's. This shows that they are able to have more than one magazine successfully distributed at the same time and they could possibly take on another music magazine though they are focused on the same genre of music, all TV magazine's have the same content and therefore this would not effect either magazine or the success.
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